Our finished Magazine Advert

After looking into the further research in which we carried out for a magazine advert, we decided to be simplistic and subtle, just as we did with the DVD cover, however still managing to incorporate all of the typical features of an advert of its kind . We used a picture of the actual band’s lead singer, with their permission. This picture is quirky looking, we didn’t edit the imaged as we thought it looked effective as it was, we tried it in greyscale but much preferred the outcome in colour. The picture appears to have a lot of red in it, which we thought helped with the continuity of our two ancillary texts, and also reminded the audience of what effect the colour has on the video. We felt that when looking at the magazine advert the audience would make both of the above connotations and therefore have an insight to the music video and its narrative.

The image on the magazine advert covered around 80% of the page, we enlarged it to this size only, as wel felt that text would be a lot clearer on a plain background, and therefore any potential fans and buyers were clear of what it said, hopefully increasing the sales and improving the marketing of both the band and music video. The text on the advert, starting from the top left, where it says ‘The Wild Eyes’ in white block capital writing on a black background, the text is not too large, as we didn’t want it to be the focal point, however it is large enough to be clear and stand out enough. At the top on the right there is a small section saying ‘join us on Facebook’. We thought that this would greatly appeal to the target audience as social networking is very popular for that age range; we used the ‘Facebook’ logo meaning that it would catch immediate attention of the audience and they would recognise it straight away. We then go down to the bottom of the image of the band member, where there is the word ‘breakdown’ in large red block capitals. This is again to help with the colour continuity of the products, but also to make it stand out, this is clearly the largest text on the page and because of these factors, draws the audience’s attention. Immediately below the image is white block capital text again. However this time it is considerably smaller. This text states when both the song and music video are available in stores and also to download. To the right of this is another block of red text, again a considerably smaller font than the previous red text, however still catches the audience’s attention. This states a certain promotion when purchased in the well known music store ‘HMV’. Again, we used the ‘HMW’ logo to catch the audience’s eye, as we think that they will immediately recognise this logo. Finally, at the very bottom of the page is a website address for the band, this is again for the marketing and promotion of this song and further songs and videos. We have used the same font throughout, only changing the size and sticking to two colours only. This stops the advert from looking complicated, but also helps it to look catchy and not ‘boring’.