Pop Genre task

Genre characteristics:
General example:
Pop music video. Pop tends to be commercially friendly, marketable and memorable. They are usually very catchy and have lyrics that are very memorable. Pop music is generally very image driven.
Detailed example:
Jump is a happy, catchy song that sticks in your head. Due to the chorus being focused on the one word, it is not hard to remember. The video itself is related to the film Love Actually, therefore tells a story meaning that what is being sung is being backed up by what the audience see.

What is the relationship between the visuals and the lyrics?
General example:
Pop music tends to tell a story. The story is usually reasonably easy to pick up and follow and is clear from what is being sung in the lyrics. The music video usually backs this up, telling the same story and showing the artists either going through it or being part of it.
Detailed example:
The lyrics in Jump, go with both the film and the music video. Jump is a up-beat love song, and the film tells a love story. The lyrics are aimed to encourage people towards the singer, and the video backs this up with sneaky, sexy encouraging group of dancing girls.

What is the relationship between the visuals and the music?
General example:
Pop music tends to be quite happy and funky and easy to dance to, meaning that the video needs to back this up with its imagery. This means that typically pop music videos are set at discos, on stage, with groups of friends etc.
Detailed example:
The music video has the girls dancing to the song together in their formal wear, in a big house and in a bed room. It also has them spying on people, and sneaking around the grounds of the property. This backs up the music as the moods are similar and their reaction to the song is the intended reaction of the audience.

Are there close ups of the artists and star image motifs?
General example:
All music videos tend to show the artist well, so that the audience and fans are satisfied. Pop music being cheery, they would usually be shown in a good light in the music video and play a big part in the story being told through the music.
Detailed example:
There are many close ups of the girls, and they are a big part of the film, with parts of the film being shown in the music video and vice versa. The girls are a very well known group and therefore it does not need to be priority to show who it is, however showing them in their usual light and in a suitable positive manner is.

Is there reference to the notion of looking?
General example:
Whatever the artist, there is usually still females in the music video itself. They are usually dancing in minimal clothes, with high class images eg cars houses bars etc.
Detailed example:
All of the girls in the video are dressed very well, as if they are going on a night out etc. This is highlighted even more due to the fact that they are just in a house, so they look ‘overdressed’. However the music and the ways in which they are dancing fully backs their costumes up.

Is it performance based, narrative based or concept based? How much of each?
General example:
Pop is usually a mixture of all of these, however there is usually a strong narrative to a pop song, which is shown and told in the music video. The artist still perform in some way, but emotions and action are usually according to the narrative of the song lyrics or mood.
Detailed example:
As this video is linked with a famous British film, it has a strong narrative throughout. The story is shown in certain bits of the music video, but is consistent to timing and narrative flow. There is two different main scenes in the video, one the film and one just the girls, so the girls are still performing to the audience in this video though it is not fully on the film