Friday, 4 December 2009

DVD cover



Part of our coursework task was to produce a DVD cover for our song and music video. We have produced a layout plan for this, to help us when we come to producing the final product. I think this was a useful thing to do, as we had a chance to discuss and decide on the layout that we thought would work best. When it comes to producing the final product we can use this plan to make our dvd cover appeal to the audience. This first draft was produced by Jamie Brooks, after looking over the plans, as a group we decided that this DVD cover was not as effective as we would have liked, therefore a second plan was produced:

We have used the same colour scheme in this plan, as we thought it worked well, however we have changed the layout and appearance. As you can see there is a lot more imagry and detail in this draft. The pictures are used to give the audience and insight to the content of the DVD, along with the text which tells the audience what features the DVD will include.
As we plan for our music video to contain lots of bright lights and florescent colours, we have decided that we will produce a further draft of our DVD cover before wee decide on a final plan, as we would like to include the bright colours in the appearance of the DVD cover, this will not only give the audience an inisight to what the music video entails, but also will set a fixed colour scheme to the whole project, meaning that the presentation is at a high standard.

Story boardtime line

We have produced a story board to go with our time line. Our reason for producing this is so that it is not only clear to us exactly what is being shot, but the exact time that it is being shot as well. The timeline will help us when we come to filming and editing our final piece.


The prodigy - smack my bitch up

The streets - Blinded by the lights



Textual Analysis of a music video:
The Streets – Blinded by the lights

The song was a big hit for the streets and is from the album ‘A Grand Don't Come for Free’, and was produced by the label ‘Vice Records’. It was released in 2004 and hit the high end of the British charts. I have chosen to analyse this music video as i think it links well with the narrative and genre of the song that we will be using to create our music video. The Wild Eyes – Breakdown clearly has many meanings behind the lyrics, the main one clearly being drugs and addiction. The Streets – Blinded by the lights clearly has drug usage in the video and the lyrics back this up. The lead singer Mike Skinner is on a night out at what is shown to be a wedding reception, and is clearly under the influence of alcohol and drugs. In the lyrics, the audience hears him say that he is going to the toilets to do drugs, and that he can taste hairspray. Later on, he states his need for water and his feeling of paranoia, which reminds the audience of his drug usage. Camera work also plays a big part in showing and reminding the audience of Skinners intoxication as it is very disorientated and point-of-view like at times. The video was directed by Adam Smith.

The Streets songs usually fit best into the ‘grime’ genre, and Blinded by the Lights is no exception. However, this song is slightly different to what the streets had previously done, as it is more upbeat and could almost fit into a dance music genre as well. The fact that the dance theme is in this song as well, means that it has being incorporated in the music video so that the audience adapt to it well and understand the narrative of the video and the message that that song is telling a lot easier. This is portrayed in the video with a close up the protagonist (Mike Skinner) on a dance floor. Not only is he in this setting, but depth of field is used, meaning that the background is out of focus. This suggests that what the character is seeing is also disorientated and out of focus, this along with the fact that the characters face is shown clearly in a close up allows the audience to make connotations that he is intoxicated. There is low lighting in the room, but flashing lights are being used, showing that he is at a party but also suggesting his state of mind. Most videos of the grime genre have drug and alcohol usage, and young stereotypical teen features, personalities and lifestyles. This is sometimes on the streets or in a party, club bar etc. Grime music can be shown in many different ways, whether it is almost intimidating with low lighting and an eerie feeling, or whether it is with hyperactive party atmosphere. Misé en scene plays a huge part in this, and editing camera work and lighting all back this up. Also fitting into this genre is the slightly violent closing the video, as grime is stereotypically linked to juvenile ‘thuggish’ people, with a lot of reference to drug usage, violence and strong language in the songs. Most videos of the dance music genre have the party element in them. This is sometimes in a night club, or at a house party or living a glamorous lifestyle in limousines and on stage. Dance music is usually shown in a hyperactive way, but can sometimes go other ways when it corresponds with lyrics or characters state of mind instead. Again, misé en scene plays a huge part in this and editing, lighting and camera work increase the effectiveness of the visuals.

In this particular video, alcohol, cigarettes and drugs are almost used to tell the story, and are major props. This is similar to a lot or grime and dance music videos, and are linked with not only these types of music but the people lifestyles that come with them. In this video, these elements are not only shown through images and shots of the substances themselves, but through the use of camera work and editing also. Things like slow motion, speeding up, jump cuts, disorientation and depth of field help in the video, as it shows what the character is seeing, his state of mind, and the effects that the substances have taken on him. In this video it is shown to a huge extent as the particularly intoxicated character is the protagonist and is known to be the main man from the band The Streets.

To start off the video there is only dialogue, with no backing music. It is the protagonist who is speaking and he appears to be on the phone to his girlfriend, this conversation is a very strong opening to the song and music video as it sets the narrative. In the conversation he mentions that he is supposed to be meeting her, this is significant as the audience is shown throughout that he never actually meets her. Throughout the video the character and the song makes reference to what is being shown in the video. This . The lyrics and the visuals are linked well, as he states he 'there’s no reception on the phone' which the audience would have guessed or known to be true as when he is trying to contact his girlfriend he is cut off. Later on, he says 'people keep pushing me' the camera movement and editing back this up, as it is a point of view shot of the protagonist being pushed. He is holding a tablet/pill as he describes what the drug looks like, 'these look well speckled, a bit green and blue' without the visuals from the music video you wouldn't understand what the artist is talking about and the lyrics wouldn’t make as much sense to you. When he talks about the taste of the drugs a close up shot of him taking the pill is shown, and as before, without the visuals the audience would not necessarily know what he is talking about.

You can make tell that the protagonist is very nervous and feels as though he has a conscience, as he states, 'i wish the bouncers would go away' and then there is a shot of children under a table holding a video camera, which could suggest that the bouncers aren't really watching him, its just children and the other people at the party, but he is nervous because he knows he is doing something wrong.

The protagonist then walks to the entrance of the party and the lyrics 'i hate coming to the entrance, just to get bars on my phone' are followed, which can be easily linked with what was said before about him having no reception, this again helps the audience understand what the visuals are supposed to be, as the camera shots are mainly mid- close up shots of the protagonist so you don't really get an establishing shot of his surroundings, but you do get a strong sense of his emotions, the lyrics help with this, making sure that the narrative flow is consistent and strong. 'Where are you and Simone' is said by the protagonist, however he is not shown, instead there are visuals of what the audience can make easy assumptions to be the protagonist's girlfriend in a cloakroom with another man, the audience can make connotations that the characters are having an affair. We also know the man is the protagonists friend, as he receives a text message from him.

The lyrics and visuals also link well with each other when the protagonist is stood at a bar and the lyrics: 'brandy or beer? Waters a good idea. I wish the bar lady would appear, and come serve over here' follow, to show that the protagonist is waiting to be served, even though the audience know that the character is already highly intoxicated. A jump cut to the protagonist walking down the corridor with the camera tracking him, show that he is sweating and looks like he has taken drugs yet the lyrics are 'I'm still not feeling anything, this has got to be a dud' this is to show the characters mental state, and that he is in denial as to how intoxicated he really is. The camera is tracking at a slow pace, so it looks like the character is walking in slow motion, then there is a jump cut to another male character who has been along side the protagonist taking drugs, with a point of view shot, to show what the protagonist is now seeing. The characters seem to be having a conversation however it is unclear, due to the tracking and camera shots used to show the mental state of the two characters, yet they continue to take more drugs. The camera work in this is used to reflect how intoxicated the characters are. The protagonist then enters the bathroom in which his girlfriend is in the next cubicle with his friend, creating dramatic irony 'these toilets are a piss take, Queue's bigger than the door...glad I'm not a girl in this place, they'll be here till dawn' Simone then leaves with the man she was with in the next cubicle, and the protagonist continues to take more drugs, the lyrics are: 'maybe i shouldn't have done the second one, I feel all fidgety and warm' this shows the effect of the drugs and that he is finally feeling it.

'Everything in the room is spinning' this is in relation with the visuals of the protagonist being tracked in a circle, meaning the audience and the protagonist are experiencing the same disorientation. Flashing lights are in the background, as their has just been a cross cut from the toilet he was in, to the dance floor he is now on. His face is sweaty, and he is very pale and looks washed and spaced out, showing his mental and physical state. The lyrics then continue to be in relation with the visuals of the protagonist 'tripping out' the camera movement continues to track the protagonist in a circle motion, there is then a cross cut to shots of other people at the party watching the protagonist, and talking about the state he is in, a fight then breaks out once there are no more lyrics and just a beat is playing, that has been continuous throughout the song, which then fades out, and a close up of the protagonist bloody face is shown, from this the audience can tell that the music fading out signifies the end of the night out, and how it has ended badly due to the drugs taken.

There are lots of close-ups of the artist, including tracking and extreme close ups, however he is not portrayed with star image motifs, the audience witness his experiences with drug takings and how they affect him at a wedding reception. The wedding reception does not look particularly expensive, and there are no familiar faces within the audience of other guests in which you can see. You do not think of this artist to be famous or even well known, but more like a working class man, who takes drugs and is involved in fights.

The music video is a mixture of both narrative-based and concept-based, as the instances of shots of drug takings, and fights allow the concept of drugs to be explored, however the fact he has no signal on his phone at the beginning and throughout and he is trying to get hold of his girlfriend, yet she is at the same party, just with another man, creates a narrative flow and allows the audience to understand the purpose of each character.

Potential loacations for music video

When coming up with our storyline/idea for the visual part of our music video, we also had to make sure that there were possible locations for this to be filmed. To film any shots which have a band in them, we will be using the stage at our school, as we think that this would be very effective, and we would be able to achieve the shots that we desire. For any shots filmed at a party/club scene, we will actually be going to a location holding a similar event, on one night. We plan to ask permission to film in these surroudings. We will then film the exterior scences withing this setting at the same time. As for the scenes set in a 'white room' environment, we plan to use the school dance class rooms, three walls are white and there is a very light coloured floor. The fourth wall is mirrored, to hid this we will be covering the mirrors with sheets, and using bright lighting to make the whole room seem even brighter.

Storyboard draft

As a group, we have made a story board. This story board is a draft, as the pictures we have used are from a search engine. we would have like to have taken some ourselfs, so that the storyboard is more realistic, but due to severe weather conditions this hasn't been possible so far.












The Verve: Drugs don't work

The music video for this song was directed by Andy Baybutt. When the video first starts, it looks similar to other videos in which the verve have produced, howver it then goes on to be very different. The video is partially black and white throughtout, which gives the audience the impression that the state of mind of characters is changing as frequently and randomly as the audience are seeing.
The use of flashing lights and quick cross cuts also gives the audience an abstract impression. it makes the shot look at little like a point of view shot at times. The video has very low lighting for the majority of the time, making it appear dark for the audience and quite hard for them to see what is happening in great detail.

The band appears in the same formation and clothes as they did at the end of the video for "Bitter Sweet Symphony". The cover of the machine on the front of the album No Come Down also appears briefly. The band turns around a corner and walks over to a vending machine called "Feelings." This refers to the song "Life's an Ocean" from their second album, A Northern Soul, where Ashcroft sings, "I was buying some feelings from a vending machine" (the same vending machine is also seen on the back of that album). The rest of the video shows, partially in black and white, the band playing the song indoors. The video ends with a piece of burning wood, with the words 'Urban Hymns' written on, floating on water. The original concept for the video was to have the band filmed in a maze to illustrate "loss of direction".

The song was released in 1995 and was writeen by Richard Ashcroft. He briefly mentioned it in an interview at the time, relating it to his drug usage: "There's a new track I've just written [...] It goes 'the drugs don't work, they just make me worse, and I know I'll see your face again'. That's how I'm feeling at the moment. They make me worse, man. But I still take 'em. Out of boredom and frustration you turn to something else to escape."


Similar music videos

As a group we researched and found three music videos that we think carry out the same or similar narrative within the lyrics. We decided that it would be good to look at and analyse these, as we wanted to see the various ways in which elements are put across by different people, and if they have linked this with the music in the song, if so, how?

The three videos we found were:

The Verve: Drugs Don't Work
The Streets: Blinded by the Lights
Prodigy: Smack My Bitch Up

I have decided to look at these videos in further detail, as when looking closely at the lyrics in our chosen story, I found that they could have a double meaning, and I think that this is fully related to the use of drugs, as are the three songs above. The reason that I want to analyse these videos is that I would like to see how each director uses camera and editing to fit with the narrative, music and meaning, and also see how they use mise en scene, lighting and setting.

I think that I will benefit from this as it will expand my view of these sircumstances, and then when I have seen this situation in many other points of view I can go on to create my own new ideas and use these effectively in my own music video.

Wednesday, 2 December 2009

Video ideas

Along with thinking about the true meaning of the lyrics, we looked at other music videos to find effects, themes and features that we liked and thought could look good in the music video to our song.

When putting all ideas together, and talking about it as a group, we decided to go for the following effect:
We liked the idea of the video showing not only the male band singing the song, but also concentrating on one girl who is living in to very different worlds. We like the idea of shooting part of the video in a 'white room' scene, showing the breakdown stage, which in our situation would also be a kind of rehab stage. The other part of the video would be in very much a party scene, with the band playing, lots of people partying, bright colours etc. We thought this would show the pre-breakdown stage, as told in the lyrics.

We like this idea as we think the contrast within this video would work really well, and show the desired effect. We also think it would show the narrative well and highlight a deeper meaning within the lyrics. Along with this, we are hoping that our effect will make out music video appealing and entertaining for our audeince, as although we have got our music video ideas from other music videos, we have not yet seen one with this effect and contrast. We also looked into using effects within the filming and editing of the video, such as a 'speed up' effect, to show the characters state of mind and body, but also again highlighting the deeper meaning of the lyrics.

The Wild Eyes - Breakdown (song to be used)

We found a song in which we liked, and wanted to use as the song that featured in our music video. The song is called Breakdown and it is by an unsigned band called The Wild eyes. We liked this song as we think not only is it catchy, but has a clear narrative within the lyrics which would make the song more challenging to work with, but also make the finished project more effective.

"The WiLd EyeS Bio:
The Wild Eyes are a three piece band. They penetrated into this dimension using the carcass of a fallen angel hot-wired into a 1948 John Deere-Special Road Clearance Vehicle. When they were abandoned in outer space, they listened to the radio a lot but only received mish-mashes of fifties jukebox music and snatches of the mid 70's disco boom. They understandably assumed this was mankind's much discussed classical period. They were wrong. But their git-down-and-boogie approach to the 'classical' style has led to much hip gyration when faced with earthlings. They plan to perform as a band until the great floods wipe mankind off the face of the earth, like roadkill from a public bypass. Which, we estimate, should be around next week... Until then we love feedback, sonic or otherwise..."

Quote taken from: http://www.unsignedbandweb.com/music/bands/7366/

We looked into the lyrics of the song, and when analysing them, we saw that the lyrics had a deeper meaning than first appears. We thought this was good, and would work to our advantage as it would make the video more effective, and more appealing and intruiging for the audience.

The lyrics to our song:

The WiLd EyeS - "Breakdown"
saw you at the drugstore you were bleeding from your ear
you had a breakdown
breathing in the cold on the side of the road
you had a breakdown
what you gonna do when the lights go out?
don't have a beakdown
you know that I could never ever stand it everytime you have a breakdown

so I said:
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it

banging down doors just before dawn
you had a breakdown
bloodstained tissues pink pills in your purse
you had a breakdown
hearing teardrops fall on an international call
it was a breakdown
oh you that I could never ever stand it everytime you have a breakdown

so I said:
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it

dancing on the tables but dying in the hall
you had a breakdown
you were moving so fast that it just couldn't last
you had breakdown
milkshake years and my sobbing in your ear
it was a breakdown
aw you know that I could never ever stand it everytime you have a breakdown

so I said:
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it

Planning and Preparation

As a group, we decided to plan the homepage of a website for our music video and song. We thought this would be a good idea, as it is something that all music videos and groups have at this time.

This meant that it would be good marketing and advertisment for a music video, as most people have access to the internet and go on it regularly, especially our target audience age range.


Here is a first draft plan of our website homepage, to be a base and start of the actual finished project.


Tuesday, 27 October 2009

Coursework task

Four our GCSE coursework, we have been given the task of creating a music video. In our group we have four people; Tyshea Holden, Jamie Brookes, Dan Rae and myself.



As a group we will be creating either a dvd cover, a webisite home page or a poster for a filming, editing, evaluating and planning a music video.

We have been researching other music videos and analysing them, to give us ideas and inspiration.

Thursday, 24 September 2009

Textual Analysis of a music video

Girls Aloud – Jump
I have been analysing the music video Jump, by Girls Aloud. It was released in 2003, and was put onto the album Sound of the Underground. The song is sung by all Girls Aloud members, and therefore they are all in the music video. The song and video was produced by Brian Higgins, and his production team, Xenomania. It was produced for and used as the sound track of the British film, Love actually. The song Jump (for my love) was first released in 1983, and was the third song released by the Pointers Sisters.

When looking at the video it is clear to see that there is a relationship between the lyrics and the visuals. The song and music video both fit into the genre of Pop. Pop is a very commercially friendly, marketable and memorable genre of music, that is usually very catchy and has lyrics and a beat that are very easy to remember and stay in its audiences mind. As, with the music, a pop music video tends to be very image driven, telling a story, and therefore is memorable and stays with the audience. The song is very happy, positive song that is catchy and sticks in your head. This is partly because the chorus’ main focus is on just the one word, so it is not hard for anyone to remember, even after their first viewing. As in all Pop music videos, there is a story being told that is backed up by the song itself and the lyrics to the song; however there is an even stronger narrative than normal in this video due to the fact that it is the main soundtrack to a very successful film. This means that the story being told in the song is being backed up by what the audience see.











Pop is a genre of music whereby the lyrics usually have quite a strong narrative. This narrative us generally very easy to pick up and follow, and emotions are made clear from the lyrics and the way in which the song is sung. This narrative tends to be backed up by the visuals in the songs music video, showing the same story that they lyrics are telling by either having the main artist(s) going through it, or being a part of it. With the song Jump, the lyrics go with not only the music video, but the film Love Actually as well. The film Love Actually is a British film that tells a seasonal love story, and with the song Jump being a modern up-beat love song, sung by British artists the two go very well together. The lyrics are aiming to encourage people towards the artist, and the video backs this up by showing the girls as a group of fun, cheeky, sexy ladies dancing and having fun. They also incorporate the lyrics with flashes of parts of the film quite often, this is very effective for the audience to see, as it shows a strong link between the song and the film, but also give a very effective visual to the music video. Below are some examples of this.

This part of the video shows part of the film where a couple have their first kiss, but the man isn’t expecting it, this short clip is played, along with another similar scenario whilst the word ‘then make the move before you try and go much further’ are being sung.




This part of the video shows part of the film where a man jump 5 steps from top to bottom outside the front door of his house, this short clip is played whilst the words ‘Jump in!’ are being sung, from the second line in the first chorus.

There is also a clear relationship between the music and the visuals. Pop music, as a genre tends to be quite happy and funky and easy to dance to. In order to not only comply with the music genre, but also to keep the target audience engaged and amused, the video needs to back up these typical values with its imagery. This means that, generally pop music videos are set at discos, on stage, performing, with groups of friends etc. The music video has the girls dancing to the song together in quite minimal, feminine and reasonably formal wear. They are in a big house, which just happens to be the 10 Downing Street, to suit the film, however the girls are in a bedroom and cross cuts are used to show what is happening in other rooms at the same time. It also has them spying on people such as Hugh Grant, who plays the prime minister in the film, and sneaking around the grounds of the property. This backs up the music as the moods are similar, the characters from the films movements e.g. dancing or celebrating, and the girls reaction to the song is the intended reaction of the audience when taking in the music along with the visuals and narrative. The editing of the video itself often goes to the beat of the music, or a change in pattern of the music etc. For example when fast bits of the chorus are being matched to certain parts of the film, the video only shows very quick clips of the film that match the timing of the music. There is one part of the song where the music slows down; this has a big effect on what is being shown as everything slows down with it, like the lyrics and the girls. This is very effective as it almost gives the audience the impression that everything is calming down.

In a music video there tends to always be close ups of the individuals. As any public showing to an audience of some kind containing someone well known, all music videos tend to show the artist well, so that the audience and fans are satisfied. Pop music being a cheery music, they would usually be shown in a good, positive situation in the music video and play a big part in the story being told through the music being played. There are many close ups of the girls, and they are the main focal point in the video, with parts of the film being shown in the music video, as well as the film having parts of the music video and the girls in it. The girls are a very well known group and therefore it does not need to be priority to show and make sure that the viewing audience know who it is, however showing them in their usual light and in a suitable positive manner is still a priority. As expected, this video will not have the usual target audience; it will have a wider one than usual due to the attention of the films audience being drawn to it as well. When the music video is showing the girls performing their song it is showing them in the same way that any other music videos have shown them. However all of their music videos tend to have a theme to them, which means that to their usual audience and fans the fact that this one is linked to a film, is a surprise, but at the same time something abnormal or different was expected.

Whatever the artist, a music video usually has reference to the notion of looking. There are often still females in the music video itself, whether the artists are females or not. They are usually dancing in minimal clothes, with high class images and surroundings e.g. cars houses bars etc. All of the girls in the video are dressed very well, as if they are going on a night out or to a party. This is highlighted even more due to the fact that they are just in a house, so they look somewhat ‘overdressed’. However the music and the ways in which they are dancing fully backs their costumes up. Also, as you go on to watch the video you realise where they are and then their outfits in a way seem slightly more fitting. The slightly suggestive dancing and movement of the girls gives off a sexual feeling, and the sneaky, almost risky actions of them brings in the intended excitement.

A music video will usually have intertextual references; this is so that there is either something extra to intrigue the audience, or so that they get the same feelings and emotions as are intended from the music video. These will relate to things like other music videos, certain aspects of the start image, films, books, TV programmes and so on. In the case of this video, there is a link to the featured film. The video flashes over to different scenes of the film consistently, making both the narrative of the video clear, but also giving strong hints of the narrative of the film. The fact that the song is also a cover of one released twenty years previously, means that in order to be successful in this the song and video needed to have a completely fresh new look and feel to it, however the song itself and lyrics are still very similar to before.

Pop is usually a mixture performance, narrative and concept based, however there is usually a strong narrative to a pop song, which is shown and told in the music video. The artists still perform in some way, but emotions and action are usually according to the narrative of the song lyrics or mood. As this video is linked with a famous British film, it has a strong narrative throughout. The story is shown in certain bits of the music video, but is consistent to timing and narrative flow. There is two different main scenes in the video, one the film and one just the girls in the room next door to where the film is being based, so the girls are still performing to the audience in this video it is neither fully on the film or on them.

Tuesday, 22 September 2009

Pop Genre Research

Pop
Pop music, in popular and contemporary parlance, is a subgenre of popular music. Since the term spans many rock, hip hop, rhythm and blues (R&B), country, dance and operatic pop acts, it is reasonable to say that "pop music" is a loosely defined category. The term is also used in a derogatory manner by those who feel that pop acts lack any musically artistic meaning, or in lack of better terminology, represent a "betrayal" away from the traditional sound of either the act themselves or the specific genre to which the act belongs.

Characteristics as a subgenre
Pop music is generally described as very commercial friendly, marketable and memorable, with either vocals, lyrics, instruments, or a combination of all three creating catchy choruses or verses. Pop music is also known for its ability to attract listeners through its versatile sound since it pulls from a plethora of musical influences. It can be also fair to say that pop music is predominantly image driven, especially through the subject matter of the lyrics, live performances, music videos, and other forms of exposure which makes it favourable and unfavourable to whoever is the listener.In modern times (increasingly over the last half-century; most notably since the start of the 2000s), this genre's immense success as a commercial product has, ironically, led to even more commercialization within the music itself, with "artists" being drawn in by companies for their appearance, dancing ability and vocal competence; and being provided with an image, choreography, and most importantly complete songs by veterans working for the record company. Some notable examples include Swedish songwriter Max Martin's having crafted most hit songs by pop acts such as Britney Spears and The Backstreet Boys, and the pop boy band O-Town having been created as an MTV show. This technique for creating music is massively effective commercially for several apparent reasons. It is adept at targeting specific demographics among young people, since songs are written with that purpose in mind by talented professionals, and images crafted similarly. Also, by sticking to a straightforward formula and format, it is able to produce a consistent, predictable, and marketable product. That ability is only aided, naturally, by the vastly reduced output of the artists preventing companies' dependency on their eccentricities and whims. On the other hand, that reduced role for the artist, especially in the creative area, has always drawn harsh criticism from music fans who are painfully aware of its lack of substance. A music production method completely opposite to that of pop music is that of indie music, where record labels are small, vastly dependent on their few artists, and run by young entrepreneurs rather than corporate veterans. Indie artists, in turn, are in no way image driven, not widely marketed (often because of the label's financial constraints), and are almost universally of organic origins rather than having been assembled by their label. Many new artists turn to small indie labels since their reduced marketability makes them an unpopular choice with major labels.

Sound and themes
Pop in whatever influence form that it takes is done with simpler songwriting and arrangement. It takes from numerous influences but generally the focus is on the predominance of a simple melody, which makes the songs memorable; stripped down rhythms, which attributes to the less complex songwriting and sound arrangement; and the combination of the states of the melody and the rhythm allows for harmony to actually be a driving force of the song, which makes it more pleasing to the listener's ear. Themes are definitely varied ranging from personal songs to vivacious party jams. However, the most common theme deals with the wide range of emotions stemming from physical or emotional love. Music videos and live performances are mainly for exposure purposes, thus artists usually have extravagant stage shows and antics such as choreographed dancing, which is usually common amongst female musicians.

History and success
Pop music is far too ambiguous and far too diverse to say that it has a real concrete history as to when it began or so to speak. It can be said, however, that pop music serves now as to what folk music did in the early 20th century, which was to appeal to wide audiences of listeners. It has continued to evolve in that role. Therefore, the evolution of pop music can be discussed. Throughout the 1950s and 1960s, pop music served as an umbrella term to the music that got the most exposure rock 'n' roll, soul, and country amongst others. Yet, going into the 1970s when those three genres became more textured and deep in musical composition, the simpler forms of musicianship started to take the form of pop music as the subgenre. shape their sound instead of relying on actual instruments.In the 1990s, the advent of boy bands such as the Backstreet Boys and girl groups such as the Spice Girls solidified pop as its own subgenre. Many solo artists labeled as pop (at times incorrectly) continue the evolution of the subgenre as a whole through not only their music, but their popularity themselves.As for success, pop music's wide marketing and general massive appeal has made it exponentially successful in record sales, airplay, and ticket sales. It has been the case ever since its evolution began. The music can be also credited for spurring subcultures amongst subcultures by those who identify with the music and/or the artist in general. In addition, the same characteristics also allow for many new artists to enter the pop music realm.

Taken from: http://tags.lyricsfreak.com/Pop/


Terminology
The term "pop song" is first recorded as being used in 1926 in the sense of a piece of music "having popular appeal". Starting in the 1950s the term "pop music" has been used to describe a distinct genre, aimed at a youth market, often characterized as a softer alternative to rock and roll. In the aftermath of the British Invasion, from about 1967, it was increasingly used in opposition to the term rock music, to describe a form that was more commercial, ephemeral and accessible. Although pop music is often seen as oriented towards the singles charts, as a genre it is not the sum of all chart music, which have always contained songs from a variety of sources, including classical, jazz, rock, and novelty songs, while pop music as a genre is usually seen as existing and developing separately.
Characteristics
Musicologists often identify the following characteristics as typical of the pop music genre:
-a focus on the individual song or singles, rather than on extended works or albums
-an aim of appealing to a general audience, rather than to a particular sub-culture or ideology
-an emphasis on craftsmanship rather than formal "artistic" qualities
-an emphasis on recording, production, and technology, over live performance
-a tendency to reflect existing trends rather than progressive developments
The main medium of pop music is the song, often between two and a half and three and a half minutes in length, generally marked by a consistent and noticeable rhythmic element, a mainstream style and a simple traditional structure. Common variants include the versechorus form and the thirty-two-bar form, with a focus on melodies and catchy hooks, and a chorus that contrasts melodically, rhythmically and harmonically with the verse. The beat and the melodies tend to be simple, with limited harmonic accompaniment. The lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships – although there are notable exceptions.
According to Simon Frith pop music is produced "as a matter of enterprise not art...is designed to appeal to everyone" and "doesn't come from any particular place or mark off any particular taste." It is "not driven by any significant ambition except profit and commercial reward...and, in musical terms, it is essentially conservative." It is "provided from on high (by record companies, radio programmers and concert promoters) rather than being made from below...Pop is not a do-it-yourself music but is professionally produced and packaged."
Influences and development
Throughout its development, pop music has absorbed influences from most other genres of popular music. Early pop music drew on the sentimental ballad for its form, gained its use of vocal harmonies from gospel and soul music, instrumentation from jazz and rock music, orchestration from classical music, tempo from dance music, backing from electronic music and has recently appropriated spoken passages from rap. It has also made use of technological innovation, being itself made possible by the invention of the electronic microphone and the vinyl record, and adopting multi-track recording and digital sampling as methods for the creation and elaboration of pop music. Pop music was also communicated largely through the mass media, including radio, film, TV and, particularly since the 1980s, video. Pop music has been dominated by the American (and from the mid-1960s British) music industries, whose influence has made pop music something of an international monoculture, but most regions and countries have their own form of pop music, sometimes producing local versions of wider trends, and lending them local characteristics. Some of these trends (for example Europop) have had a significant impact of the development of the genre.

Taken from: http://en.wikipedia.org/wiki/Pop_music

Pop Genre task

Genre characteristics:
General example:
Pop music video. Pop tends to be commercially friendly, marketable and memorable. They are usually very catchy and have lyrics that are very memorable. Pop music is generally very image driven.
Detailed example:
Jump is a happy, catchy song that sticks in your head. Due to the chorus being focused on the one word, it is not hard to remember. The video itself is related to the film Love Actually, therefore tells a story meaning that what is being sung is being backed up by what the audience see.

What is the relationship between the visuals and the lyrics?
General example:
Pop music tends to tell a story. The story is usually reasonably easy to pick up and follow and is clear from what is being sung in the lyrics. The music video usually backs this up, telling the same story and showing the artists either going through it or being part of it.
Detailed example:
The lyrics in Jump, go with both the film and the music video. Jump is a up-beat love song, and the film tells a love story. The lyrics are aimed to encourage people towards the singer, and the video backs this up with sneaky, sexy encouraging group of dancing girls.

What is the relationship between the visuals and the music?
General example:
Pop music tends to be quite happy and funky and easy to dance to, meaning that the video needs to back this up with its imagery. This means that typically pop music videos are set at discos, on stage, with groups of friends etc.
Detailed example:
The music video has the girls dancing to the song together in their formal wear, in a big house and in a bed room. It also has them spying on people, and sneaking around the grounds of the property. This backs up the music as the moods are similar and their reaction to the song is the intended reaction of the audience.

Are there close ups of the artists and star image motifs?
General example:

All music videos tend to show the artist well, so that the audience and fans are satisfied. Pop music being cheery, they would usually be shown in a good light in the music video and play a big part in the story being told through the music.
Detailed example:
There are many close ups of the girls, and they are a big part of the film, with parts of the film being shown in the music video and vice versa. The girls are a very well known group and therefore it does not need to be priority to show who it is, however showing them in their usual light and in a suitable positive manner is.

Is there reference to the notion of looking?
General example:
Whatever the artist, there is usually still females in the music video itself. They are usually dancing in minimal clothes, with high class images eg cars houses bars etc.
Detailed example:
All of the girls in the video are dressed very well, as if they are going on a night out etc. This is highlighted even more due to the fact that they are just in a house, so they look ‘overdressed’. However the music and the ways in which they are dancing fully backs their costumes up.

Is it performance based, narrative based or concept based? How much of each?
General example:
Pop is usually a mixture of all of these, however there is usually a strong narrative to a pop song, which is shown and told in the music video. The artist still perform in some way, but emotions and action are usually according to the narrative of the song lyrics or mood.
Detailed example:
As this video is linked with a famous British film, it has a strong narrative throughout. The story is shown in certain bits of the music video, but is consistent to timing and narrative flow. There is two different main scenes in the video, one the film and one just the girls, so the girls are still performing to the audience in this video though it is not fully on the film

Thursday, 10 September 2009

My task was to find a music video that has changed music videos in some way.

I decided to look at videos that have been seen in a negative way by the media, rather than seen in a positive and inspiring way. When looking I come across videos that have recieved bad press, had to be altered in some way before being shown and even been banned completely. The music video that I found was Queen - Body Language. This video stood out to me, because it was the first music video ever to be banned by MTV. In the video sweaty bodies are seen rubbing against eachother and dancing provocatively, whilst Freddie Mercury groans.

I have found the video on YouTube:

http://www.youtube.com/watch?v=p2EDkv_dyeI&feature=related